I am an animal rights activist and vegetarian, have been forever. I do what I can when I can to help animals. Me, my husband and our son & daughter ran at our own expense a haven and sanctuary for abused, unwanted and unloved animals, rodents, birds and reptiles. I wholeheartedly support shopping sites that promote animal causes and make it their mission to get the message out there that is why I buy from Noize. Last year I got the toque that says cruelty free, this year I got the matching scarf as well as this one that says Noize. Noize supports animals and I support Noize. I applaud their care and concern, the world needs Noize and more places like it. The scarves are extremely warm, cozy and comfy and at -40 I can wrap myself up in them and venture out there. I am a dedicated customer for life.